HM 204: Hospitality Food & Beverage II
Building upon foundational knowledge gained in HM104 - Hospitality Food & Beverage I, HM204 - Hospitality Food & Beverage II delves into the strategic intricacies of managing and succeeding within the food and beverage industry. Through a combination of theoretical concepts, case studies, industry analysis, and hands-on projects, students will develop the expertise necessary to excel in managerial roles, navigate industry challenges, and drive innovation. By the end of this course, students will not only have a deeper understanding of industry subtleties but will also possess the strategic insight to excel in this ever-evolving field. Whether aspiring to manage restaurants, launch innovative food startups, or lead sustainable food initiatives, this course equips students with the tools and insights needed for success.
- Analyze complex F&B operations through a strategic lens to improve profitability and efficiency.
- Evaluate emerging industry trends, including sustainable sourcing and digital transformation.
- Design a comprehensive business plan for a food startup or a major pivot for an existing brand.
- Implement menu engineering and revenue management strategies to maximize contribution margins.
- Lead diverse teams through the nuances of hospitality-specific human resource challenges.
Student Learning Outcomes
Upon completion of this course, students will be able to:
- Interpret complex Profit and Loss (P&L) statements to identify strategic areas for operational improvement and long-term growth.
- Perform a formal menu engineering matrix analysis to optimize the balance between popularity and contribution margin.
- Develop a sustainable procurement and waste-management roadmap that adheres to modern CSR (Corporate Social Responsibility) standards.
- Construct a detailed guest journey map that effectively integrates digital touchpoints and AI-driven service enhancements.
- Evaluate the financial and operational viability of disruptive business models, such as ghost kitchens and subscription-based dining.
- Design a leadership and organizational culture plan that utilizes Emotional Intelligence (EQ) to mitigate turnover and increase employee engagement.
- Formulate a comprehensive risk management audit encompassing food safety (HACCP), liability, and regulatory compliance.
- Cousins, J., & Weekes, S. (2020). Food and Beverage Service, 10th Edition. Hachette. https://bookshelf.vitalsource.com/books/9781398300118
- Cousins, J., Foskett, D., Graham, D., & Hollier, A. (2022). Food and Beverage Management (6th ed.). Goodfellow Publishers Ltd. https://bookshelf.vitalsource.com/books/9781915097279
Deadlines and due dates are posted in every module for every assignment. In the event of an emergency, please email me. Knowing the following will help you be successful.
- You will need a computer to complete the work in this class. You’ll need to complete/submit work with a computer; a phone will not be sufficient.
- All assignments must be submitted in Canvas.
- All written work must be submitted via a document and/or the assessment text box in Canvas. I will not accept or grade screenshots or pictures of handwritten work (.jpg., .png., etc.)
- Use Amerion resources to problem-solve your technical issues.
| Student Evaluation | Grade Weight |
|---|---|
| Discussions | 25% |
| Participation | 10% |
| Assignments & Exams | 60% |
| Knowledge & Progress Checks | 5% |
| Total | 100% |
Grade Scales
A = 90% - 100%
B = 80% - 89%
C = 70% - 79%
D = 60% - 69%
F = below 60%
| Module | SLOs | Assessments |
|---|---|---|
| One - Foundations & Strategic Financials | 1 |
|
| Two - Advanced Menu Engineering | 2 |
|
| Three - Asset Management & Capex | 1 |
|
| Four - Supply Chain & Sustainability | 3 |
|
| Five - CX & Technology Innovation | 4 |
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| Six - Disruptive Business Models | 5 |
|
| Seven - Brand Identity & Growth Marketing | 1 |
|
| Eight - Leadership & Organizational Culture | 6 |
|
| Nine - Legal, Risk, & Compliance | 7 |
|
| Ten - The Venture Pitch | All SLOs |
|
Emails will be responded to no later than 48 hours or by the end of business on Monday for mail received over the weekend.
Academic Honesty Policy
The college has a firm policy against academic dishonesty, including cheating or plagiarism. Students guilty of academic dishonesty will be administratively dropped from the course with a grade of ‘F’ and subject to disciplinary action, which may include suspension and dismissal.
Please refer to the Academic Honesty Policy for detailed information.
Late Assignment Policy
Meeting deadlines, being dependable, and applying appropriate time management are all foundational elements of professional behavior. These same attributes are also required while participating in college courses because the skills, knowledge, and student learning outcomes must be obtained in a specific order and within a certain amount of time.
We at Amerion College understand that sometimes students encounter circumstances that make it difficult to always meet the required course deadlines. This Late Work Policy is in place to accommodate that. In all circumstances, whenever possible, contact your instructor when you anticipate that you will be submitting work late.
The deadlines for most courses typically follow the pattern below, but it is your responsibility to confirm this and be aware if there are any assignments that may have different deadlines for one reason or another.
The first post in each Discussion Board is usually due on the Wednesday night of each module/week.
Most other assignments are due by 11:59 pm on Sunday evening of each module/week.
- All assignments must be submitted by the required due date.
- Missing assignments due to absence must be submitted within 1 week of return.
- Late submissions of assignments will result in a reduction of 10% of the total points possible per day (e.g., 1 day late = -10%, 2 days late = 20%, etc.) up to one week. Anything over 1 week late will result in a grade of 0.
- To receive full credit for late work, students must provide documentation for an excused absence, or it will be subject to the same treatment as any other late work. Documentation examples include court documents, hospitalization, etc.
Instructors may also choose to deduct less points at their discretion.
If for some reason a student temporarily loses the ability to connect to Canvas due to technical issues it is the student’s obligation to submit assignments by the original due dates. Temporary remedies can be connecting via a public WiFi spot, using school facilities to connect, or use of private networks through friends and family.
In extreme cases, when none of these solutions are available, the student may contact their instructors through other means and ask permission to submit their work directly, in a method that can be received by the instructor. Under no circumstances can methods of delivery outside of Canvas be used without explicit instructor permission. (If this ever happens the instructor should somehow note it).
Minimum Technology Requirements
Having access to a reliable desktop or laptop is required for Amerion College online courses. This requirement ensures students have the essential technologies to complete online courses successfully. Mobile devices, such as mobile phones and tablets may be utilized as additional tools to assist with completing online courses.
Online video conferences and calls are often the best way for instructors to assist students in many situations. A web camera and microphone are necessary for successful online conferences.
Safari and Chrome: Office 365 is designed to work with the current version of the Safari and Chrome browsers. Microsoft Edge: Office 365 is designed to work with the latest version of the Microsoft Edge browser.
Internet Explorer: Office 365 is designed to work with Internet Explorer 11. We recommend that you upgrade to Internet Explorer 11 if you are using an earlier version. Office might continue to work with versions of Internet Explorer other than Internet Explorer 11, but Office can’t provide any guarantees.
Firefox: Most Office 365 apps are designed to work with the current version of Firefox.
Some courses may have additional technology requirements beyond those listed here. Additional requirements will be listed in your Canvas course room.
Basic Office 365 apps are free and available to students with their Amerion College Outlook account. For additional questions and help with the required technologies, please contact support@amerion.edu
Minimum Technical Skills Requirements
To complete online courses successfully, you must be able to perform the following basic technical skills before starting the class
- Use the learning management system, Canvas
- Use Amerion College email with attachments
- Download, save, and upload files in Canvas
For additional questions regarding the required technologies, please contact support@amerion.edu
Technology Support
To be a successful online learner, certain technologies are necessary. Please keep in mind that certain classes may have additional technical requirements. You should be able to find additional technical requirements in your syllabus or your canvas course room. If you have any questions about the technology requirement, please do not hesitate to reach out to us at 304-697-7550 or support@amerion.edu
Accessibility Information
Amerion College is committed to full compliance with Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990. For additional information, please access accessibility policy. Please do not hesitate to reach out to us at 304-697-7550 or pjustice@amerion.edu if you have any additional questions.
Copyright Policy
As an institution of higher education, Amerion College strongly believes in intellectual property. As such, Amerion College respects intellectual property and has made it a priority to ensure all employees and students respect the copyrights of others. If you have any questions about our copyright policy, please access the copyright policy.
Privacy Policy
The college understands the importance of protecting your information and privacy. Our Privacy Policy provides additional information on the Family Educational Rights & Privacy Act.
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Other Student Success Services
Please access Student Success page for other student success services information, such as financial aid, lab hours, parking, library, transcripts, and career services on the college
If you need to speak with a person regarding any college policies and guidelines, please don't hesitate to get in touch with the college at 304-697-7550
This information is standard for each course but specifics may vary based on the delivery method of the course you are taking. Please follow the information provided by your instructor.
This syllabus is subject to change.